It’s strange, isn’t it, how much I talk about death... maybe not so strange if you knew a bit more. I feel that perhaps I’ve seen more than my fair share of it. More than I was ready to deal with. I went to a funeral last week. I lost a very dear friend of mine. In the last six years, three of my friends have died. Two of them in the same year. They were young, healthy, not a thing wrong with any of them. Just tragic accidents that noone could have foreseen, noone could have done anything about.

The thing about death is that it’s a part of life. We’re all subconsciously prepared for it, we understand the inevitability of it. But there’s a time for it.

Imran Khan proved himself a man of the masses when recently he shot a cola ad with Kalki Koechlin shot by Dibakar (Love Sex & Dhokha) Banerjee.

The ad, a slice-of-life love story about two strangers' chance encounter on a crowded streets of Mumbai shot over 2 days last month, had hordes of fan descending on location. Imran dealt with the situation like a pro, mingling, signing autographs, posing for photographs.

The BEST bus hired for the shoot became his home for two days.

Text by Sitanshi Talati-Parikh

Romance, love and happily-ever-after are loaded words that can take on diametrically different meanings at any point of time. Last year, we had women pouring their heart out in the Romance Diaries. This year, we decided to get three men to give their version of the big story. Youth heart-throb and romantic hero, Imran Khan, who has just got engaged, gets candid about past relationships, love and a strict code of honour. Director and writer of popular romantic movies, Imtiaz Ali, scripts his version of happily-ever-after – through the lives of his most popular onscreen characters. Fashion photographer, Atul Kasbekar, talks about romancing the camera, and how no one else exists when he’s looking through a lens.

One of my friends is a Delhi boy. I'll call him AJ. He's moved base now, which is how we became friends, but he grew up there, and still has a lot of friends there.

A couple of weeks ago, AJ was telling me about a party he attended in Delhi. Besides being someone's birthday, it was also a reunion of sorts; old school friends who hadn't seen each other in a while. They had a blast that night, drinking, talking, reliving old escapades till the wee hours of the morning. The party finally came to an end; they said goodbyes, and headed home.

Bollywood actor Imran Khan, who has stayed away from the endorsement segment, will now be seen in the new Coca-Cola advertisement as its brand ambassador.

"This is actually the first and the only endorsement I have signed over a year and a half since I have joined the film industry. This was the only endorsement that I wanted to sign before they ever came to me," said Imran.

"I think Aamir has been endorsing Coke for 10 years now and ever since I was a kid, I used to watch his ads. I have always considered Coca-Cola to be synonymous with refreshment and happiness. I am sure everyone will find the new Coca-Cola communication extremely engaging," he added